USDT Gains Traction as Major Fashion and Eyewear Brands Embrace Cryptocurrency Payments
The fashion and eyewear industries are increasingly adopting cryptocurrencies like USDT, BTC, and ETH as payment methods, signaling a significant shift in retail trends. With billions of potential customers, this MOVE highlights the growing mainstream acceptance of digital assets.
Cryptocurrency Adoption in Fashion and Eyewear Industries Gains Momentum
The intersection of cryptocurrency and fashion is expanding beyond apparel into accessories like eyewear, jewelry, and handbags. With over 4 billion people globally wearing glasses, eyewear represents a significant segment of the fashion market. The industry’s embrace of digital currencies is no longer speculative—major brands are now accepting Bitcoin (BTC), Ethereum (ETH), and stablecoins like Tether (USDT) as payment methods.
This shift began gaining traction in August 2021 when pioneering companies started integrating crypto payments. The move aligns with broader technological adoption across retail sectors, offering consumers frictionless transactions and exposure to digital assets. For fashion houses, cryptocurrency payments reduce cross-border settlement friction while appealing to tech-savvy demographics.
XRP Overtakes USDT in Market Cap as Altseason Momentum Builds
Ripple’s XRP has achieved a significant milestone by surpassing Tether’s USDT in market capitalization, marking a potential shift in crypto market dynamics. The move reflects growing investor appetite for altcoins as risk-on sentiment returns.
Stablecoins like USDT traditionally dominate market cap rankings due to their price stability and high liquidity. XRP’s ascent suggests capital may be rotating from safe-haven assets back into volatile cryptocurrencies. The token’s technical structure remains bullish, maintaining higher lows since its recent rally began.
Tether’s USDT Surpasses $150B in Circulation as Stablecoins Outpace Visa and PayPal
Tether USD (USDT) has crossed the $150 billion mark in circulating supply, cementing its dominance in the stablecoin market. With 63% of the total stablecoin supply, USDT now represents nearly $238 billion as of May 12.
Stablecoins are processing staggering volumes, averaging $521 billion weekly in 2025—far surpassing traditional payment giants. During one week in January, stablecoin transfers hit $654.9 billion, eclipsing Visa’s $319 billion and PayPal’s $32 billion combined.
The milestone reflects a decade of growth since USDT’s 2014 launch, driven by demand from over 400 million users worldwide. Artemis data confirms stablecoins’ accelerating role in transactional finance, with their weekly volumes now nearly double those of legacy systems.
